Everything will work out

Advertising campaign for House RF

Why will everything work out?

According to 214 FZ, a participant in shared construction was not protected from non-fulfillment of his obligations by the developer and carried his money directly to him. DOM RF initiated the creation of a mechanism for the principles of project financing. Now a participant in shared construction brings his money to the bank, and they are stored there until the receipt of finished housing. The bank issues a loan to the developer, the loan is insured by 80% by DOM.RF. Now all the participants in the process have the same pluses.

It was to convey this information that we developed several key images of the Dom.rf advertising company for the St. Petersburg International Economic Forum 2019.

Brand in life: Дом.РФ

The game usually involves winning or losing, winner or loser. The House of the Russian Federation has created a mechanism of principles for project financing, when all construction participants remain winners. This is main idea behind key image of printing medium.

Atlas evokes a feeling of confident support that you can rely on. In ancient Greek mythology, Atlas holds the vault of heaven on his shoulders, undoubtedly a responsible burden, and he adequately copes with it. We also see Atlantes in the architectural ensembles of world architectural monuments, which inspires confidence in this mighty titan even more.

The concept of “Traditions of Support in Building the Future" is based on the metaphor that the matryoshka carries in itself – traditions, modularity and hierarchy. After all, in fact, the activities of the Dom.rf company are aimed at supporting all participants in the mortgage construction market, therefore the Dom.rf nesting doll is the largest, uniting all the rest under its auspices: a person, a developer, a bank. The rank of all subjects has a pronounced growth vector, which embodies the successful activities of the Dom.rf company.