The key to relaxation

Logo and corporate identity development project for the Israeli hotel chain Tamara

Task
To develop a corporate identity for a hotel chain that reflects the meaning of the name Tamara, which in Hebrew means date palm – a symbol of beauty and fertility.

Solution

We combined the symbol of privacy and security into the image of a key with the image of a date palm, a symbol of beauty and health. We obtained a synergy of meanings characteristic of the Tamara brand.

Good Move logo showcase
Good Move logo
Good Move logo showcase
Good Move logo
Good Move logo showcase
Good Move logo showcase
Good Move logo showcase
Good Move logo showcase
Good Move logo showcase

Offer to the client

In each conceptual branding proposal, we make 2-4 concepts for the client to choose from. This time we offered 4 design concepts on a given topic.