Tailed friends

Project to create a corporate identity for Tailed friends

Task
To develop a logo and corporate identity for an educational project about keeping and caring for pets, with further development in the field of pet products and the possibility of selling branded merch.

Solution
The logo and corporate identity emphasize the importance of knowledge in the field of keeping pets (mainly cats and dogs) and attracts the attention of a wide audience through a playful form. The emphasis is on the logo itself; it reflects openness, friendliness, and harmony between pets and their owners. The friendliness of the logo is expressed in the open, friendly pose of the pets. The gaming identity of the corporate style invites you to play with your tailed friends.

For further development of the project, souvenir products were developed and offered. The maximum plasticity of graphics we have laid down makes it possible to transform the plots of illustrations.