The nature of rare shots

Designing of a 2020 calendar  for the Ministry of Nature of Russia

Task
Develop a calendar for 2020 with photographs of rare Russian Red Book animals in order to attract public attention to the problem of endangered species.

Solution
We were faced with the task of developing a calendar concept that clearly demonstrates the geographical habitat of Red Book animals and select photographs that maximally reflect the individual features of rare wildlife shots.

Brand in life: Ministry of Nature

The snow leopard or Irbis is a large predatory feline that lives in the mountains of Central Asia.

The snow leopard is distinguished by a thin, long, flexible body, relatively short legs, a small head and a very long tail.

Argali or Altai mountain sheep is an artiodactyl mammal from the bovid family.

The largest member of the ram genus (Ovis), in addition, has the heaviest horns. Their weight in adult males can reach up to 35 kg.

The Far Eastern leopard or the Amur leopard is a predatory mammal from the cat family, one of the subspecies of the leopard.

Distributed in the area of mountain coniferous-broad-leaved and oak forests of the Far East, in the border area of three countries – Russia, China and North Korea.

Dzeren, or Mongolian dzeren, or goiter antelope is an ungulate animal of the dzeren genus of the bovid family.