Advertising Campaign: Mysteries of the Mediterranean
Get your taste of sunshine — today!

Project to create an advertising campaign for Auchan retail

Task
Create a compelling campaign for AUCHAN hypermarkets that taps into the deep desire to experience Mediterranean cuisine — and to evoke the emotional flavor of a dream vacation.

Solution
What’s the first thing that comes to mind when you think of the Mediterranean

Turquoise waves, rugged coves, sun-drenched alleyways… In a cozy family-run café, a welcoming host sets down a table of cheese, fresh herbs, and warm, crusty bread. Scents, tastes, and impressions blend into unforgettable memories. It’s a world we long to return to — again and again.

AUCHAN brings that world closer. The Mediterranean is here — just reach out and taste it!

Anticipation. Flavor. Emotion. “Mysteries of the Mediterranean” is a clever culinary quest where shoppers uncover delicious surprises by solving charming riddles and brainteasers.

Engagement is the heart of great communication. By analyzing today’s social trends, we realized: the best customer is a playful customer. Turning an everyday grocery run into an exciting, interactive game not only boosts sales — it builds lasting loyalty and gives shoppers something more: joy.

The campaign’s key visual is all about sunshine — hinting at carefree vacation days — and the mechanics of play: puzzles, clues, riddles. “Sunny gears” symbolize the thought process of discovery.

A series of five eye-catching posters unveils the secrets of Mediterranean cuisine and invites customers to bring them to life — by cooking dishes using fresh, vibrant ingredients available right now at AUCHAN.