Hockey universe

Advertising campaign for hockey club Granit.

Task
Develop an advertising concept to attract parents and children to the school of higher sportsmanship of the hockey club Granit.

Solution

We took a broad approach to choosing a concept for the client, offering four ideas for the implementation of an advertising campaign. The choice of the client settled on the concept of “the universe of hockey". For children, everything new is a whole unknown universe, and for parents, their child is the brightest star in the entire galaxy. Therefore, this concept, in our opinion, perfectly reflects the idea of children’s professional sports.

Hockey for young athletes at the Higher School of Sportsmanship Granite is a universe where a child can become a bright star in it! The concept of the “universe of hockey" takes the child on an exciting journey, showing him the world of hockey, implemented in space 3D graphics.

Brand in life: Granit

To select a concept, we developed four ideas and presented them to the client.