Event Branding — “Ayyar Uus”
A Celebration of Craft. A Tribute to Heritage

Project to develop a logo and corporate identity for the exhibition-fair of folk craftsmen of Yakutia “Ayar Uus”

Task
To create a distinctive visual identity and supporting materials for the “Ayyar Uus” exhibition-fair — a showcase of Yakutia’s finest folk artisans..

Solution
The logo and overall visual style of “Ayyar Uus” embody a collective ethnic image — a tribute to the deep-rooted traditions of Yakut craftsmanship.

Each element of the identity reflects a core artistic direction celebrated in the region: traditional national sewing, intricate horsehair weaving, bone and wood carving, fine jewelry, and ceramics.

For each of these crafts, we developed unique graphic elements inspired by authentic Yakut patterns — symbols passed down through generations, now reborn through design.

Together, these components form a cohesive and evocative visual language that captures the spirit of the event — a space where cultural memory meets modern creativity, and where every detail speaks of heritage, skill, and the soul of the North.