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Brand character project for ALROSA

Task
To develop a brand character for the HR division of ALROSA, personifying a virtual assistant for staff adaptation. The appearance of the character should correspond to the corporate identity of the company.

Solution
The character was based on the appearance of a diamond and the place of its formation – a kimberlite pipe. The character is made in the form of a friendly mineral in the colors of the brand.

Brand in life: Alrosa

The work began with the search for the nature of the character through sketches

We handed over the most successful and characteristic sketches to the client’s choice.

Customer choice
Kimberlite crystal. Positive, courageous. Any difficulties are perceived as an interesting task..

Facet Animation

Kim’s emotions and his thought processes are expressed not only through gestures and facial expressions, but also through animation of crystal facets, flickering bright colors and caustic effects.