Portfolio Category

• Identity

To emphasize the high level of quality control and ensure visual continuity with the ALROSA corporate brand, the logo features an apple shape stylized as a hexagon with a leaf. This distinctive mark evokes the image of an apple hanging from a branch, intuitively conveying a sense of freshness. The green leaf plays a crucial role in creating a cohesive perception of the logo, resembling a shopping basket and serving as a visual marker to differentiate product categories. The brand’s color palette combines dark and vibrant tones, creating a striking contrast. This color scheme not only facilitates easy navigation within store areas but also highlights the freshness, naturalness, and high quality of the products offered.
07.04.2025

Fresh Shopper’s Basket

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The Task To create a distinctive visual identity and supporting materials for the “Ayyar Uus” exhibition-fair — a showcase of Yakutia’s finest folk artisans. The Solution The logo and overall visual style of “Ayyar Uus” embody a collective ethnic image — a tribute to the deep-rooted traditions of Yakut craftsmanship. Each element of the identity reflects a core artistic direction celebrated in the region: traditional national sewing, intricate horsehair weaving, bone and wood carving, fine jewelry, and ceramics. For each of these crafts, we developed unique graphic elements inspired by authentic Yakut patterns — symbols passed down through generations, now reborn through design. Together, these components form a cohesive and evocative visual language that captures the spirit of the event — a space where cultural memory meets modern creativity, and where every detail speaks of heritage, skill, and the soul of the North.
07.04.2025

Event Branding – “Ayyar Uus”

      Event Branding — “Ayyar Uus”A Celebration of Craft. A Tribute to Heritage Project to develop a logo and corporate identity for the exhibition-fair of folk craftsmen of

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