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What’s the first thing that comes to mind when you think of the Mediterranean? Turquoise waves, rugged coves, sun-drenched alleyways… In a cozy family-run café, a welcoming host sets down a table of cheese, fresh herbs, and warm, crusty bread. Scents, tastes, and impressions blend into unforgettable memories. It’s a world we long to return to — again and again. AUCHAN brings that world closer. The Mediterranean is here — just reach out and taste it! Anticipation. Flavor. Emotion. “Mysteries of the Mediterranean” is a clever culinary quest where shoppers uncover delicious surprises by solving charming riddles and brainteasers. Engagement is the heart of great communication. By analyzing today’s social trends, we realized: the best customer is a playful customer. Turning an everyday grocery run into an exciting, interactive game not only boosts sales — it builds lasting loyalty and gives shoppers something more: joy. The campaign’s key visual is all about sunshine — hinting at carefree vacation days — and the mechanics of play: puzzles, clues, riddles. “Sunny gears” symbolize the thought process of discovery.
07.04.2025

Mysteries of the Mediterranean

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To emphasize the high level of quality control and ensure visual continuity with the ALROSA corporate brand, the logo features an apple shape stylized as a hexagon with a leaf. This distinctive mark evokes the image of an apple hanging from a branch, intuitively conveying a sense of freshness. The green leaf plays a crucial role in creating a cohesive perception of the logo, resembling a shopping basket and serving as a visual marker to differentiate product categories. The brand’s color palette combines dark and vibrant tones, creating a striking contrast. This color scheme not only facilitates easy navigation within store areas but also highlights the freshness, naturalness, and high quality of the products offered.
07.04.2025

Fresh Shopper’s Basket

      Fresh Shopper’s Baskets Project to create a logo and corporate identity for grocery retail stores Alrosa-Torg TaskDevelop a brand identity for grocery retail stores and a company

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