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What’s the first thing that comes to mind when you think of the Mediterranean? Turquoise waves, rugged coves, sun-drenched alleyways… In a cozy family-run café, a welcoming host sets down a table of cheese, fresh herbs, and warm, crusty bread. Scents, tastes, and impressions blend into unforgettable memories. It’s a world we long to return to — again and again. AUCHAN brings that world closer. The Mediterranean is here — just reach out and taste it! Anticipation. Flavor. Emotion. “Mysteries of the Mediterranean” is a clever culinary quest where shoppers uncover delicious surprises by solving charming riddles and brainteasers. Engagement is the heart of great communication. By analyzing today’s social trends, we realized: the best customer is a playful customer. Turning an everyday grocery run into an exciting, interactive game not only boosts sales — it builds lasting loyalty and gives shoppers something more: joy. The campaign’s key visual is all about sunshine — hinting at carefree vacation days — and the mechanics of play: puzzles, clues, riddles. “Sunny gears” symbolize the thought process of discovery.

Mysteries of the Mediterranean

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Granit "Hockey universe" title picture

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