From mineral to diamond

Branding for jewelry stores of ALROSA

Task
To develop a logo and corporate identity for a new jewelry brand of the largest diamond mining company ALROSA, while maintaining the recognition of the parent company.

Solution

In the process of finding solutions, we managed to “cut” the diamond of the ALROSA sign to the perfection of a diamond. We did the same work with the logo, giving the outline a jeweled elegance.

From diamond to jewelry – this is the idea that formed the basis of the new ALROSA retail brand

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Brand in life: ALROSA

The path from mineral to diamond

Real history

In 2020, we swept through history – from strong-willed people working in mines and quarries, through the best masters of the world of jewelry cutting, smiling at us with the bright and pure smile of our fathers, to beauties and secular fashionistas trying on the pure energy of the best jewelers, labors many people, as simple and multifaceted as you and us.

Logo of a new jewelry brand from the world leader in diamond mining

Product packaging

An individual package has been developed for the brand, emphasizing the plasticity of the sign and its semantic meaning.

From thought to implementation

We visualize thoughts, implement ideas and enjoy the result at the moment when the works of our activity fall into the hands. Just imagine how many emotions and mysteries a sky-blue box in your hands can cause.

A look at the brand in the digital space: ALROSA

Are they different or not?

Perhaps they are different, and each is multifaceted in its own way, but we know for sure that brilliance and skillful work attract them equally.

Look at the portrait of a cutter and a beauty trying on jewelry

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Excerpts from the guideline ALROSA jewelry group

The work on the creation of the jewelry retail brand ALROSA was fixed in the coordinates of the guideline, which will allow developing and building the brand in uniform visual rules and focusing on the derived verbal values.