Facets of a new brand

Interior design for ALROSA jewelry store

Task
To develop an interior design for a flagship store in St. Petersburg, from signage and showcases to interior furnishings and commercial equipment.

Solution
Our proposal was to translate the plasticity of the jewelry brand sign onto the exterior and interior of the store. The salon sparkled with brilliant facets, became the basis for the shape of shop windows and interior graphics. The offer to the client included designs of different formats of stores and exhibition stands.

Brand in life: ALROSA

Exterior of ALROSA retail store shimmers with new facets

The doors of a new jewelry brand have opened in the heart of St. Petersburg

Exhibition stand

The modular design allows you to assemble a stand of different footage and functionality. The showcases and the stand module are based on the geometric figure of a hexagon stylized as a diamond side view.

Exterior of the ALROSA retail store in the pavilion of the shopping complex

The facade of the store is made of modular elements, consisting of the plasticity of corporate graphics and the sign of the Alrosa jewelry group