The Future of Diamond Cities

Project to develop corporate identity for the forum “The Future of Diamond Cities".

Task
To develop a logo and corporate identity for the forum of social initiatives with a look through the traditions of the past at the future development of diamond cities in Russia.

Solution
We decided to start from the name of the forum itself, because in our opinion it plays an important role in brand communication and focused on the words “future” and “cities”.

The future is often difficult to predict, but it can be predicted, plans can be made, and budgets can be set for its realization. We metaphorically compared the future to a ray of light coming through the enfilades of new architectural spaces. The beam of light piercing through the enfilades illuminates the screen of what good things lie ahead. We also imagined that cities, through the development of infrastructures, will grow physically and develop qualitatively in relation to their inhabitants.

In the logo we can see increasing shapes resembling houses, from a traditional yurt through a typical Soviet-era house to a multifaceted, smart house.