Diamond Trading House

Project of logo and corporate identity development for “Almazny trading house” LLC

Task
To develop a logo and corporate identity for Diamond Trading House.

Solution
Diamond Trading House includes sorting and subsequent realization of products. The concept of the logo and elements of the identity refers to the process of sorting diamonds, in a stylized way showing in the logo and identity gradation from large stones to small ones. The vertical shape of the mark is a reference to a flame or a comet tail in the night sky, emphasizing the natural origin of minerals. To support the idea of natural origin of minerals, the style graphics use abstract monochrome backgrounds in pixel sorting technique and macro-photographs of diamond facets.