Fresh Shopper’s Baskets

Project to create a logo and corporate identity for grocery retail stores Alrosa-Torg

Task
Develop a brand identity for grocery retail stores and a company providing catering services for ALROSA employees.

Solution
To emphasize the high level of quality control and ensure visual continuity with the ALROSA corporate brand, the logo features an apple shape stylized as a hexagon with a leaf. This distinctive mark evokes the image of an apple hanging from a branch, intuitively conveying a sense of freshness.

The green leaf plays a crucial role in creating a cohesive perception of the logo, resembling a shopping basket and serving as a visual marker to differentiate product categories.

The brand’s color palette combines dark and vibrant tones, creating a striking contrast. This color scheme not only facilitates easy navigation within store areas but also highlights the freshness, naturalness, and high quality of the products offered.