The key to relaxation

Logo and corporate identity development project for the Israeli hotel chain Tamara

Task
To develop a corporate identity for a hotel chain that reflects the meaning of the name Tamara, which in Hebrew means date palm – a symbol of beauty and fertility.

Solution

We combined the symbol of privacy and security into the image of a key with the image of a date palm, a symbol of beauty and health. We obtained a synergy of meanings characteristic of the Tamara brand.

Offer to the client

In each conceptual branding proposal, we make 2-4 concepts for the client to choose from. This time we offered 4 design concepts on a given topic.