Strong connection

Branding of the GOWERLA group of companies.

Development of a logo and corporate identity.

Task

To develop a logo and corporate identity that would suit both a car rental and a luxury real estate developer in Spain, with the possibility of expanding to other areas of business.

Solution

Because the client came with a ready-made name, we had to combine the historical roots of the highest point of the Carpathians with modern business guidelines. The concept has found its visual reflection on many brand media, from printing to environmental design.

Brand in life: Gowerla

Watch the video presentation of the project

The plasticity of the sign emphasizes the slopes of the top of Mount Goverla – the “place of power" and the homeland of the founders of the Gowerla group of companies. The sign consists of two elements that connect the rich history of the past of the Carpathians and the achievements of the present. 

Based on the values of the group, the divisions of the company go their own ways, reaching the pinnacle of the result.

Brand’s printed media have found their fixation on the guideline strips from printing to media type design

Exterior and interior solution for representation of Gowerla branded graphics

Brand in life

Photos of the introduction of corporate graphics into the interior and exterior of the Gowerla office

From Pixels and Bezier to Drywall

It’s nice to see how the thoughts, pixels and coordinates of vector editors are embodied in real environmental design objects.

Objects and memories often bind us

The mug on the desktop is for many firmly associated with something more than just a mug.

Excerpts from the Gowerla guideline

A corporate identity guide – a guideline that makes it easier to introduce a new brand and keep the coordinates of its development for several years ahead, until a fresh look or a new point of view is required